Share insights, connect and call audiences to action
Using video or film as a part of a marketing budget is a great way to build trust and increase transparency of communication between business and customers. When used effectively, film is an incredibly honest and personal medium for connecting and calling audiences to action.
These connections can go beyond the role of promotion and into sharing insights from within the particular industry. Content like this is sharable and can establish you as an expert in your field.
Sharing human stories allows businesses to show how and what they do from multiple perspectives e.g. customers, employees, and suppliers. This increases credibility and helps to paint a more rounded view of your company.
Film, as opposed to other mediums, is great for communicating intangibles like who you are and what you are about. Examples of this could include, the story of how your company began, the experiences you create for your customers, or the impact your company has on the community. By creating a film that truly reflects your character, you will attract the right type of customers and/ or employees to your company.
Business owners are able to speak directly to potential stakeholders and form a relationship without being in the same room. With the incredible reach of social media, your message can be spread far and wide.
With the recent affordability of film hardware and software, film is more attainable than ever. Whether a professional production or shot on a smart phone, the most important thing is to be authentic and real.