Our profit strategies provide existing clients and new customers with strategies and advice to maximises business profit. Most businesses don’t think of their accountant as a true resource for profit maximisation, but understanding the accounting side of your business can have a big impact on your profitability.

Stairway to profits bookYou can purchase our latest book ‘Stairway to Profits’ here which details 150 strategies, concepts and ideas, that if implemented will give you a more profitable, more valuable, and more enjoyable business. These strategies apply irrespective of the type of business you own, the size of the business, or even your level of business experience.


  • 10000 hour rule
    10,000 Hour Rule
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    In the book ‘Outliers’, the author Malcolm Gladwell mentions the ‘10,000-Hour Ru...
  • Employee share schemes
    Advantages and Disadvantages of Giving Employees Share Ownership
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    Employee share schemes are designed to give employees a share ownership in the c...
  • advisory board thumbnail
    Advisory Board
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    The value of expertise from outside of the company without diluting control An ...
  • Affiliate marketing
    Affiliate Marketing
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    Performance based marketing invented in 1989 and now in widespread use Affiliat...
  • Asic Audit
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    Company record keeping and audit requirements All companies are required under ...
  • Asx listing
    Australian Stock Exchange Listing
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    Advantages and disadvantages of ASX listing The Australian Stock Exchange (ASX)...
  • benchmarking
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    Benchmarking is the process of comparing one's business processes and performanc...
  • australian institute of company directors thumbnail
    Benefits of Joining the Australian Institute of Company Directors
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    The origins of the Australian Institute of Company Directors (AICD) can be trace...
  • Benefits of Non-Executive Directors
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    Creative contributions and improvement, and objective criticism A non-executive...
  • Black Swan Event
    Black Swan Event
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    Develop robustness against negative events and exploit positive events The blac...
  • Malcolm Turnbull body language
    Body Language
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    Nonverbal signals affect how people trust, respect and like you Body language i...
  • branded products
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    Branded products can command higher prices A brand is a name, term, design, sym...
  • brand licencing
    Brand Licensing
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    Licensing means renting or leasing of an intangible asset under a licence agreem...
  • break even point
    Break Even Point
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    The easiest way to destroy a business’s profits is discounting prices The break...
  • international business awards
    Business Awards
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    Gaining attention and credibility through awards All businesses can, and should...
  • business exit strategy
    Business Exit Planning
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    Exiting your business – 52% of owners have no succession plan! Business surveys...
  • business-process outsourcing thumbnail
    Business Process Outsourcing
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    Advantages and disadvantages Business process outsourcing (BPO) involves the co...
  • business process reingeneering
    Business Process Reengineering
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    Business process reengineering is defined as the redesign of core business proce...
  • Business valuation
    Business Valuation
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    Find out if you are creating a more valuable saleable asset Business valuation ...
  • buy sell agreements tax
    Buy-Sell Agreement
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    What happens if a co-owner dies, retires, leaves or becomes disabled A buy–sell...
  • Customer value
    Calculate The True Value of a Customer
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    Calculating the true value of a customer, or potential customer, puts a value on...
  • Dowlais Ironworks
    Cash Flow Statement
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    A business’s most critical resource is cash The cash flow statement (CFS) shows...
  • cloud accounting
    Cloud Accounting
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    Cloud accounting is accounting data and software that is accessed online (like i...
  • fremantle festival community engagement
    Community Involvement
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    Stand apart from your competitors – be active in the community Surveys show tha...
  • Competitor
    Competitor Analysis
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    Learn about your competitors and identify threats Competitor analysis involves ...
  • contingency plans
    Contingency Plan
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    Three steps for planning for the ‘what happens ‘if’ scenario’ Contingency plans...
  • Conversion marketing
    Conversion Marketing
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      Converting site visitors into paying customers In electronic commerce, conver...
  • volunteer
    Corporate Volunteering
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    Raise awareness of your business by being helpful Corporate volunteering is an ...
  • Crowdfunding
    Crowdfunding for Australian Business
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    Innovative fast growing businesses needing to raise additional capital Crowdfun...
  • Customer communication plan
    Customer Communication Plan
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    Customer communication with existing customers is generally neglected by busines...
  • customer retention
    Customer Retention
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    Existing customers generate 1.7 times more revenue than normal customers Custom...
  • Customer Satisfaction
    Customer Satisfaction Evaluation
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    What the customer thinks and not what the business thinks they think Customer s...
  • Customer Segmentation
    Customer Segmentation
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    Understanding differences within your market Customer segmentation involves div...
  • data loss
    Data Backup and Recovery
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    Losing data can cause your business to grind to a halt. All business owners know...
  • Debt Financing
    Debt Financing Rules
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    Four debt financing rules to factor in Debt financing involves borrowing funds ...
  • debt vs equity
    Debt vs Equity Financing
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    Advantages and disadvantages Business activities and investments are financed...
  • debtor credit
    Debtor Management
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    Assessing customers for credit and minimising debtors The objective of debtor m...
  • digital marketing
    Digital Marketing for Accountants
    Read More
    Building brand awareness with a digital marketing campaign Digital marketing us...
  • Delegation
    Effective Delegation
    Read More
    Delegation is one of the most important management skills and if done well saves...
  • 8 hour work day
    Eight Hour Work Day
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    Happier and more productive employees – Sweden’s six hour work day The eight-ho...
  • Emotional Intelligence
    Emotional Intelligence
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    Guiding behaviour and thinking Emotional intelligence (EI) is the capability of...
  • employee survey
    Employee Surveys
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    Find out what your employees really ‘think’ Employee surveys are tools used by ...
  • Choice employer
    Employers of Choice Recruit Superior Employees
    Read More
    A business that meets all of its employee expectations is called an employer of ...
  • Employee agreements
    Employment Agreements
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    Protecting your business with Employment Agreements The terms and conditions of...
  • Elephant on tightrope
    Enterprise Risk Management
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    Enterprise Risk Management (ERM) in business includes the methods and processes ...
  • entreprenuers programme
    Entrepreneurs' Programme
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     Business support from over 100 private sector Advisers and Facilitators The En...
  • Business website
    Every Business Should Have a Website
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    There are currently 1 billion web-sites on the World Wide Web The World Wide We...
  • export grants
    Export Market Development Grants
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    The Export Market Development Grants (EMDG) scheme is a key Australian Governmen...
  • Exporting
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    You need a product or service which is in demand in overseas markets Exporting ...
  • Facebook
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    Engage, interact and learn about your target business market with Facebook F...
  • Factoring
    Factoring | A business practice used in England since 1400
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    A business practice used in England since 1400 Factoring is a type of debtor fi...
  • Flight centre incentives
    Flight Centre Incentive Schemes
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    Recognising and rewarding hard work Flight Centre Travel Group is an Australian...
  • hedging currencies
    Foreign Exchange Hedge
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    Reducing risk by implementing a foreign exchange hedge A foreign exchange hedge...
  • Nandos Franchising
    Read More
    Franchising has its origins in the Middle Ages; well before McDonalds! Franchis...
  • Green
    Green Business
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    ‘Green’ businesses are favoured by employees and consumers Sustainable business...
  • high performance
    High Performance Teams
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    Take a quantum leap in business results with a high-performance team High-perfo...
  • Holiday
    Read More
    Not taking at least three weeks annual leave? Time for change! Australian small...
  • Customer flow
    Improving Customer Traffic Flow
    Read More
    Golden rules for optimal store layout and customer traffic flow The layout of y...
  • Sales funnel
    Increase Conversion Rates
    Read More
    Conversion rates are the percentage of prospective customers who take a specific...
  • office design
    Increase Staff Productivity by up to 20% with the Right Office Design
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    Productivity studies show that the most significant factor in determining an emp...
  • Innovation airbnb
    Innovation Is The Catalyst to Growth
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    Innovation is a new idea, more effective device or process. Innovation can be vi...
  • Ancient Egypt
    Internal Control
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    Internal fraud can be damaging or even precipitate business failure Internal co...
  • inventory management
    Inventory Management Software
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    Don’t suffer the same fate as Dick Smith Holdings Ltd Inventory management soft...
  • Scalable business
    Is Your Business Scalable?
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    Scalability describes how easy it is to expand a business model and grow its rev...
  • cost accounting
    Job Costing
    Read More
    Quoting and the advantages of using a job order costing system Job costing is a...
  • law breaking
    Keep Everything Legal
    Read More
    Be informed and get professional advice To start and operate a successful busin...
  • kpi
    Key Performance Indicators
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    Key performance indicators (KPIs) are a set of quantifiable measures that a busi...
  • Key person
    Key Person Insurance
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    Four categories of coverage Key person insurance, also commonly called key man ...
  • lifelong learninig
    Lifelong learners typically find higher-paying occupations
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    'Lifelong learning' is the ongoing, voluntary, and self-motivated pursuit of kno...
  • likable gatsby
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    Customers prefer to do business with people they like In business, and also our...
  • LinkedIn
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    Business owners without a LinkedIn profile are damaging their business LinkedI...
  • management
    Management by Walking Around
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    Finding out the ‘real morale’ in the business workplace Management by Walking A...
  • market research
    Market Research
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    Using research to determine how best to market a product or service Market rese...
  • Effective Frequency Bart Simpson
    Marketing - Effective Frequency | The Importance of Repetition
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    The importance of repetition for successful marketing results In advertising, t...
  • Mentally Healthy Workplace
    Mentally Healthy Workplace
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    Staying healthy and calm Mentally healthy workplaces work better for everyone –...
  • Mentorship
    Read More
    Mentoring has existed in Europe since the Ancient Greek times Mentorship is a p...
  • multi level marketing
    Multi-Level Marketing
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    A concept that dates back to the 1920s with California Vitamin Company Multi-le...
  • Occupational burnout
    Occupational Burnout
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    90% of burned out workers meet the criteria for depression Occupational burnout...
  • occupational health and safety
    Occupational Health and Safety
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    Creating a safe work environment Occupational health and safety is the promotio...
  • training and development
    Ongoing Employee Training and Development
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    Employee training and development is part of human resource management and is co...
  • Online customer review
    Online Customer Reviews
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    The importance of testimonials The number of internet users reading online revi...
  • Online shopping
    Online Shopping
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    Convenience is a compelling factor in online shopping Online shopping is a form...
  • organizational culture
    Organisational Culture
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    Nine characteristics for a healthy business culture Deal and Kennedy (1982) def...
  • organisational structure
    Organisational Structure
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      Use the right structure to meet business objectives An organisational structu...
  • Outsourcing
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    ‘Do what you do best and outsource the rest’ – Peter Drucker (1989) Outsourcing...
  • Overtrading
    Read More
    Alarm bells for overtrading Overtrading occurs when companies expand their busi...
  • Paperless
    Paperless Office
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    Going digital – what is your target date? A paperless office is a work environm...
  • partnerships
    Partnership Agreement
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    A ‘written’ partnership agreement is highly recommended A partnership is a busi...
  • personal brand trump
    Personal Branding
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    Personal branding is the practice of people marketing themselves and their caree...
  • positve reinforcment
    Positive Reinforcement
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    Reward good behaviour or results and it will be repeated In behavioural psychol...
  • work theft
    Prevent Employee Theft and Fraud
    Read More
    An employee is 15 times more likely to steal from an employer than the general p...
  • Pricing
    Read More
    Finding a good balance between price floor and price ceiling Pricing is the pro...
  • product bundling
    Product Or Service Bundling
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    Product bundling for high volume and high margin products Product or service bu...
  • profit loss
    Profit and Loss Budget
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    Budgets are an essential management tool that allows business owners to monitor ...
  • asset protection
    Protecting Assets if a Negative Event Occurs
    Read More
    Asset protection is the strategies put in place to protect your business and per...
  • Public Relations
    Public Relations (PR)
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    Gaining exposure by providing information of public interest Public relations (...
  • business premises
    Purchasing Business Premises
    Read More
    Buying premises will be one of the best decisions for most business owners Most...
  • power of four
    Quarterly Review – Power of Four
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    The Quarterly Review process known as the 'Power of Four' is a process to improv...
  • efficiency
    Reducing Overheads
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    Keep overheads the same or lower than competitors To remain competitive busines...
  • referral marketing
    Referral Marketing
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    Referral marketing is a method of promoting products or services to new customer...
  • warren buffet
    Reinvesting In Your Business
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    Putting profits back into your business Warren Edward Buffett is an American bu...
  • Research and development tax agents
    Research & Development
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    Tax off-set for eligible research and development activities Research and devel...
  • business location
    Selecting Your Business Location
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    Location, location, location! Selecting the business location to operate your b...
  • Self development
    Self-Development Courses
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    An investment in yourself Self-development courses include personal development...
  • Sensitivity Analysis
    Sensitivity Analysis
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    Improving the usefulness of business budgets and forecasts Sensitivity analysis...
  • servcice garuntee
    Service Guarantee
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    Benefits of reducing the risk the customer takes A service guarantee is a marke...
  • Shareholder agreements
    Shareholder Agreements
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    Shareholder agreements – regulation and protection A company’s internal managem...
  • motorolla
    Six Sigma
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    The doctrine and how it differs from other quality improvement initiatives Six ...
  • Six Thinking Hats
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    Six Thinking Hats is a system designed by Edward de Bono (physician, psychologis...
    SMART Criteria
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    Specific, Measurable, Assignable, Realistic, Time Related SMART is a management...
  • Business solicitor
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    Good legal advice from a business solicitor is like ‘insurance’ for a business ...
  • Sponsorship small business
    Sponsorship for Small Business
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    Creating positive publicity through sponsorship Small businesses should focus o...
  • stick to the knitting
    Stick to The Knitting
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    Stay with the business that you know The seminal management book in ‘Search of ...
  • Stoicism Marcus Aurelius
    Stoicism | The philosophy of self-control and fortitude
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    Stoicism is a school of Hellenistic philosophy founded in Athens by Zeno of Citi...
  • business salability
    Strategies to Improve Saleability of your Business
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    As all businesses will eventually be sold, whether in 2 years, 5 years, or 30 ye...
  • suppy chain management
    Supply Chain Management
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    Improve performance by managing your supplies Supply chain management (SCM) is ...
  • strategy
    Tax Planning
    Read More
    Would you rather pay 48.5% tax on business profits or 27.5% or less? Tax planni...
  • Leadership
    Ten Traits of a Good Leader
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    Research has found that the democratic leadership style is one of the most effec...
  • Sales training
    The Benefits of Sales Training
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    Sales training aims to improve the salespersons effectiveness when dealing with ...
  • The Power of One
    Read More
    The Power of One is a profit improvement tool that has been developed by Verne H...
  • memberships
    Trade and Professional Associations
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    An investment in yourself and your business A trade association, also known as ...
  • Trade shows
    Trade Shows & Exhibitions
    Read More
    Showcasing your business and uncovering trends A trade show or exhibition is an...
  • Trademark
    Read More
    Distinguish your goods or services from someone else’s A trade mark is a way of...
  • unique selling proposition
    Unique Selling Proposition
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    Your USP and convincing customers to switch brands The unique selling propositi...
  • Upselling McDonalds
    Read More
    ‘Do you want fries with that?’ Upselling is a sales technique whereby a seller ...
  • venture capital
    Venture Capital
    Read More
    Peter Thiel’s Facebook shares of $1 billion – a dream investment return Venture...
  • Video Marketing
    Video Marketing
    Read More
    Share insights, connect and call audiences to action Using video or film as a p...
  • visual merchandising Apple
    Visual Merchandising
    Read More
    A silent selling technique that can motivate your customer Visual merchandising...
  • Webinars
    Webinars - A Marketing Tool
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    Training and education, brand awareness, low cost – huge marketing options Web ...
  • Working Capital
    Working Capital Management
    Read More
    The importance of being in a positive working capital situation Working capital...
  • mobile apps
    Would a Mobile App Benefit Your Business?
    Read More
    A mobile app is a computer program designed to run on mobile devices such as sma...
  • Zero Budgeting
    Zero Based Budgeting
    Read More
    Identifying wasteful expenditure In zero-based budgeting (ZBB) a new budget is ...

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