Airbnb & Short-Stay: The Top-20% Benchmarks (What Great Looks Like)

Owner-hosts and professional short-stay managers: here’s how the top 20% operate—per property and across the P&L.

Per-property revenue: $75k–$100k
7 KPI targets (P&L mix):

• COGS 3% · Subcontractors 7% · Rent 15% (lease or opportunity cost)
• Wages 18% · Overheads 27% · Owner’s compensation 10% (salary only)
• Net profit 20%

Operational markers:

• Occupancy 85%+ · ADR $200+ · Avg stay 3+ nights
• Repeat guests 20%+ · Channel mix 80%+ via Airbnb (plus direct/other to cut fees)

How we turn this into advice that lands:

• Separate platform fees and track ADR net of fees—price with confidence.
• Use dynamic pricing (weekly) to balance occupancy and ADR by season/events.
• Tighten cleaning/linen economics; standardise checklists to reduce call-backs.
• Protect cashflow with deposits/clear cancellation terms and card-on-file.
• Pay the owner a real salary (inside 10%) so profit isn’t inflated.

Want your short-stay portfolio benchmarked and actioned?

Message us or contact your nearest Success Tax Professionals practice and ask for the Short-Stay Benchmark Review.