marketing

Tag: marketing

client fee growth

How to Grow Your Fees 31% in a Year

The ten fastest growing accounting practices in the Success Tax Professionals group increased their fees by an average 31% for the 2019 financial year. ...
5 marketing strategies for growth

5 Marketing Strategies to Grow Your Fees

Here are our top 5 marketing strategies to grow your business today. These strategies will stand the test of time regardless of changes in ...
referal accountants

How Business Owners Search for Accounting Services

Australia has 2.2 million businesses with the average business owner being over 50 years old, and 84% over 35. The over 35 business owners ...
shop front tax practice

Shop-Front Ground Level ‘Vs’ First-Floor Accounting Practices

We often get asked as to what is the percentage of walk-ins for shop fronts compared to say first floor or upper-level offices when ...
Google posts

Competitive Advantage for Accountants that use Google’s New Posts Feature

If you own a small accounting practice, you would know that a Google Maps listing is essential for your business to be found online. ...
Money back gaurantee

Service Guarantee

The 18th century entrepreneur Josiah Wedgewood pioneered the satisfaction-or-money-back guarantee as a marketing strategy on the entire range of his pottery products. He took ...
uber differentiation

Differentiating Your Accounting Practice

Differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. The concept ...