How Business Owners Search for Accounting Services
Australia has 2.2 million businesses with the average business owner being over 50 years old, and 84% over 35. The over 35 business owners search for accounting services in the following ways.
Shop-Front Ground Level ‘Vs’ First-Floor Accounting Practices
Ground floor in the right area near anchor businesses is always superior. You don’t get walk-in business to level 1 as such.
Competitive Advantage for Accountants that use Google’s New Posts Feature
Did you know that you can now post news and events directly to your map listing which then displays when your practice pops up in a Google Search.
Service Guarantee
The benefits of your practice providing a service guarantee to clients are as follows
Differentiating Your Accounting Practice
Differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Attractions of Providing Value Added Services
Value added services are attractive to accounting practice principals.
The Importance of Marketing for Businesses
Marketing is of vital importance to any business.