Australia has 2.2 million businesses with the average business owner being over 50 years old, and 84% over 35. The over 35 business owners search for accounting services in the following ways.
Ground floor in the right area near anchor businesses is always superior. You don’t get walk-in business to level 1 as such.
Did you know that you can now post news and events directly to your map listing which then displays when your practice pops up in a Google Search.
The benefits of your practice providing a service guarantee to clients are as follows
Differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Value added services are attractive to accounting practice principals.
Marketing is of vital importance to any business.