Tag: marketing
How to Grow Your Fees 31% in a Year
The ten fastest growing accounting practices in the Success Tax Professionals group increased their fees by an average 31% for the 2019 financial year. ...
5 Marketing Strategies to Grow Your Fees
Here are our top 5 marketing strategies to grow your business today. These strategies will stand the test of time regardless of changes in ...
How Business Owners Search for Accounting Services
Australia has 2.2 million businesses with the average business owner being over 50 years old, and 84% over 35. The over 35 business owners ...
Shop-Front Ground Level ‘Vs’ First-Floor Accounting Practices
We often get asked as to what is the percentage of walk-ins for shop fronts compared to say first floor or upper-level offices when ...
Competitive Advantage for Accountants that use Google’s New Posts Feature
If you own a small accounting practice, you would know that a Google Maps listing is essential for your business to be found online. ...
Service Guarantee
The 18th century entrepreneur Josiah Wedgewood pioneered the satisfaction-or-money-back guarantee as a marketing strategy on the entire range of his pottery products. He took ...
Differentiating Your Accounting Practice
Differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. The concept ...