Category: Business
How to develop a customer loyalty program that builds long-term growth
A great product or service attracts customers. A great loyalty program keeps them coming back. Loyalty programs are one of the most effective tools ...
How to develop a customer communication plan that boosts sales
Great communication isn’t about sending more messages — it’s about sending the right ones. A clear customer communication plan helps businesses build trust, increase ...
How strategic alliances help small businesses grow smarter, not harder
Many small business owners think growth means doing more. In reality, the smartest businesses grow by partnering better. A strategic alliance is a partnership with another business ...
Architectural practices: how top 20% firms build profit by design
Great architects don’t just design buildings — they design businesses that work. Across Australia, the top 20% of architectural firms consistently outperform the rest. Here’s what ...
Want to increase sales without spending more on marketing? Focus on consistency
The best businesses don’t just win customers once—they win them again and again. And the secret isn’t fancy campaigns or big discounts. It’s consistency. Here’s why ...
Want to cut costs and boost profits without cutting corners?
Business Process Reengineering (BPR) is all about taking a step back, rethinking the way your business works, and redesigning processes so they’re smarter, leaner, ...
What makes the top 20% of arborist businesses stand out?
It’s not just climbing trees—it’s running a smart, efficient, and profitable business. Top 20% benchmarks for arborists: Average annual revenue: $950,000 Net profit: 20%–25% ...
Running an antique store isn’t just about finding treasures, it’s about building a profitable business
The top 20% of antique retailers in Australia are achieving: $650,000–$850,000 annual revenue 15%–20% net profit 1.5–2x inventory turnover per year $400–$1,200 average sale ...
Not all customers are equal. Measure CLV and grow the right ones
Customer Lifetime Value (CLV) = the net profit you expect from a customer over the whole relationship — after variable costs to serve and after acquisition cost (CAC). It tells you ...
Airbnb & Short-Stay: The Top-20% Benchmarks (What Great Looks Like)
Owner-hosts and professional short-stay managers: here’s how the top 20% operate—per property and across the P&L. Per-property revenue: $75k–$100k 7 KPI targets (P&L mix): COGS 3% · Subcontractors 7% · Rent 15% (lease ...