Are you working in Your business or on it?

Many small business owners are stuck wearing every hat — answering phones, fixing problems, managing day-to-day operations. Sound familiar?

But here’s the truth

• Working IN the business = Technician mindset
• Working ON the business = Owner mindset

Inspired by Michael E. Gerber’s book The E-Myth, here’s how you shift from technician to true business owner:

• Systematize everything – Document your SOPs so the team can operate without you.
• Hire & delegate – Build a leadership team and empower your staff.]
• Use automation & tech – CRMs, payroll, scheduling — let software do the heavy lifting.
• Focus on strategy – Invest your time in growth, marketing, and financial planning.
• Create recurring revenue – Build income streams that don’t depend on you showing up daily.

	Working IN the business 🤖	Working ON the business 🚀
Focus	Daily tasks & firefighting	Growth, systems, and scale
Time spent	Micromanaging	Delegating & strategising
Decisions	All made by you	Empowering others
Growth	Limited	Scalable
Exit ready?	No – you are the business	Yes – it runs without you