Australia has 2.2 million businesses with the average business owner being over 50 years old, and 84% over 35. The over 35 business owners search for accounting services in the following ways:
- Referrals from peers, friends or family 82%
- Internet searches 19%
- Advertising 3%
- Referrals from technology providers 12%
- Social media 2%
- Conferences 5%
‘Referrals from peers, friends, or family’ is the dominant method for gaining new business clients. Mainstream advertising (like flyers, ads etc), and social media have low results.