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How Business Owners Search for Accounting Services

Australia has 2.2 million businesses with the average business owner being over 50 years old, and 84% over 35. The over 35 business owners search for accounting services in the following ways:

  • Referrals from peers, friends or family              82%
  • Internet searches                                                    19%
  • Advertising                                                               3%
  • Referrals from technology providers                 12%
  • Social media                                                            2%
  • Conferences                                                             5%

‘Referrals from peers, friends, or family’ is the dominant method for gaining new business clients. Mainstream advertising (like flyers, ads etc), and social media have low results.

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