The Roy Morgan Image of Professions Survey 2017 found that nurses topped the list of the most highly regarded professions. Over 94% of Australians rate nurses highly for their ethics and honesty. Nurses have topped the annual survey for 23 years running.
Accountants are rated the most admired financial-related profession with 50%. Accountants have now been the preferred financial-related profession since 1991.
Further down the line on the ethics and honesty scale we have financial planners. Only 25% of Australians rate financial planners as ‘very high’ or ‘high’ for their ethics and honesty. This will no doubt plummet to new lows as revelations of widespread fraudulent financial planners have come to light from the Banking Royal Commission.
The least trust worthy profession in the eyes of the public is no surprise really – used car salesmen with 7%.