Category: Business
Client satisfaction
Client satisfaction is defined as ‘the number of clients, or percentage of total clients, whose reported experience with a business, its products, or its ...
Maximising client retention
To maximise client retention, you should do five things. Firstly, keep a record of the clients lost, and clients gained. This includes the type ...
Five Factors Affecting Client Retention
The five factors affecting client retention are client satisfaction, client delight, client switching costs, client relationships, and client service standards. Client satisfaction - Unsatisfied ...
Client retention
Client retention is really any activity that a practice undertakes in order to reduce client losses. Client retention is about exceeding the client’s expectations so ...
The Trouble With Debt
The three ways accountants can get in trouble with debt financing their practice are: Using short term debt to make long term investments. Doing ...
Funding Established & Expanding Practices
Established practices have less funding needs than new practices as they are well established and producing ongoing revenue that covers the practice costs and ...
Funding New Accounting Practices
Accounting practices, like all businesses, require funding to start, operate, and grow. The funding requirements of practices vary depending upon whether they are a ...
Service Guarantee
The 18th century entrepreneur Josiah Wedgewood pioneered the satisfaction-or-money-back guarantee as a marketing strategy on the entire range of his pottery products. He took ...
Introducing New Services to Existing Clients
This strategy is about creating new services that you can provide to your existing client base. It is similar to the low hanging fruit ...
Selling Existing Services to Existing Clients
For a practice wanting to achieve organic growth this strategy is best described as ‘low hanging fruit’. It is simply about ensuring that every ...