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Now is the perfect time to buy a franchise

Franchising allows a business to operate under the established brand of another business. You (the franchisee) can sell their products and/or services for a specified period in return for payment to the franchisor.

Buying a franchise means you’re buying the rights to run a business under an already established brand name. Often these rights are subject to conditions that are set out in a franchise agreement.

Risks of buying a franchise:

  • Restrictive compared to other business types. The franchisor will control what you sell and how you sell it under a franchise agreement.
  • Upfront and ongoing costs.
  • Must comply with the franchising code of conduct.
  • Starting any type of business comes with inherent risk. Most small businesses fail within the first 5 years of operation.

Benefits of buying a franchise:

  • Training and development – Franchisors often provide extensive training and assistance towards qualifications. This allows the franchisee to change careers or enter into a new industry and learn along the way.
  • Reduced risk – With the support and backing of an already established brand with a proven track record of the risk of starting a new business is drastically reduced.
  • Franchisor support – Your franchisor will help get your business up and running with branding, signage, location etc.
  • Marketing – Marketing is expensive and time-consuming if you start a business from scratch. As a franchisee, you have the benefit of leveraging off a mature brand.
  • Business success – Franchises are 3 times as likely to succeed than a starting a business on your own.

Why now is the perfect time to buy a franchise:

  • There is currently less competition due to adverse market conditions brought on by COVID-19
  • The Australian government is offering huge tax concessions for small business.
  • Buying a franchise will support the Australian economy with investment and job creation.
  • Your career has likely been affected by the economic downturn. Whether you have lost your job or had your hours/wages reduced, if you are over 40, finding work can be very difficult. Buying a franchise offers an opportunity to ‘be your own boss’ and continue the career that you love or start a new career on your own terms.
  • Flexibility to work your own hours and from home if need be. With COVID-19, many Australians have no choice but to work from home and manage family at the same time.
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